SIRB - General Trading LLC

Diversified by Nature.Global by Vision.

A UAE trading house spanning stakeholding, real estate, commodities, energy, e-commerce, asset management and international trade.

( 01 — 07 ) Business divisions
Scroll to explore
StakeholdingReal EstateCommoditiesOil & GasE-CommerceAsset & Fund ManagementImport & Export

About SIRB

SIRB is a UAE general trading house built on a diversified portfolio. We bring together capital, commercial relationships and market access — connecting suppliers, buyers, developers and investors to create long-term value.

( Trade )

( Invest )

Dubai skyline at dusk

From the UAE to the world

Connecting supply with demand, across the UAE and beyond.

00

Business divisions

UAE

Headquartered

B2B·B2C

Commercial reach

Global

Trade network

Seven business lines working as one integrated trading house.

Built for growth,trading without borders.

01 Stakeholding

Stakeholding
Stakeholding01 / 07
Strategic stakes
Growth ventures
Partnerships

Capital that builds lasting partnerships.

SIRB takes strategic stakes in businesses and ventures with strong growth potential. We seek opportunities where capital, commercial relationships, and market access can create long-term value, while building partnerships across a diverse range of industries.

02 Real Estate

Real Estate
Real Estate02 / 07
Residential
Commercial
Investment

Strategic property, commercially sound.

Our real estate activities focus on identifying and participating in strategic property opportunities across residential, commercial, and investment sectors. We work with property owners, developers, investors, and industry partners to create and pursue commercially attractive opportunities.

03 Commodities

Commodities
Commodities03 / 07
Sourcing
Trading
Distribution

Connecting supply with demand.

SIRB is active in the sourcing, trading, and distribution of commodities across regional and international markets. Through an established network of suppliers, buyers, and commercial partners, we connect supply with demand while prioritizing reliability, efficiency, and competitive value.

04 Oil & Gas

Oil & Gas
Oil & Gas04 / 07
Energy products
Supply
Trading

Dependable energy supply chains.

We participate in the oil and gas sector through the sourcing, supply, and trading of energy-related products and commodities. Our activities are supported by relationships with suppliers, buyers, and industry partners, with a focus on dependable supply chains and international trade opportunities.

05 E-Commerce

E-Commerce
E-Commerce05 / 07
Online trading
Digital distribution
Sourcing

Digital channels to wider markets.

Our e-commerce activities provide a digital channel for bringing products and opportunities to wider markets. We focus on online trading, product sourcing, digital distribution, and developing scalable commercial opportunities that connect suppliers and consumers across multiple markets.

06 Asset & Fund Management

Asset & Fund Management
Asset & Fund Management06 / 07
Allocation
Diversification
Evaluation

Disciplined allocation, sustainable value.

SIRB identifies and evaluates opportunities across a range of asset classes and commercial ventures. Our approach is centered on strategic allocation, diversification, disciplined evaluation, and the pursuit of sustainable long-term value through investments and partnerships.

07 Import & Export

Import & Export
Import & Export07 / 07
Import
Export
Cross-border

International trade at our core.

International trade is at the core of SIRB’s operations. We source, import, export, and distribute products and commodities across global markets, connecting international suppliers with buyers and commercial opportunities throughout the UAE and beyond. Our network-driven approach enables us to respond efficiently to market demand and develop reliable cross-border trading relationships.

Global reach

The trading house that reasons across markets, and connects opportunity before it passes.

Import · Export · Invest

Turning supply, demand and capital into cross-border opportunity.

  • Headquartered in the UAEA base connecting regional and international markets.
  • Cross-border networkSuppliers, buyers and partners across global markets.
  • Responsive to demandA network-driven approach built for efficient trade.

Our approach

How we createlong-term value.

Five principles guide every stake we take, every trade we execute and every partnership we build.

01

Strategic Capital

We take considered stakes in businesses and ventures with strong growth potential, aligning capital with long-term opportunity.

02

Commercial Relationships

An established network of suppliers, buyers, developers, investors and industry partners underpins every trade and partnership.

03

Market Access

From the UAE to international markets, we open channels that connect products, commodities and investment with demand.

04

Disciplined Evaluation

Strategic allocation, diversification and rigorous assessment guide how we evaluate every opportunity we pursue.

05

Reliable Execution

Dependable supply chains, efficiency and competitive value, delivered consistently across borders.

Leadership

Meet the team.

The people behind SIRB's partnerships, trades and investments — experienced across every sector we operate in.

Khalid Al Mansoori
01

Khalid Al Mansoori

Chairman

Sets SIRB's strategic direction and oversees its portfolio of stakes and partnerships.

Layla Haddad
02

Layla Haddad

Chief Executive Officer

Leads day-to-day operations across SIRB's seven business divisions.

Omar Rahman
03

Omar Rahman

Head of Trading & Commodities

Manages sourcing, trading and distribution relationships across regional and international markets.

Sara Nasser
04

Sara Nasser

Director, Real Estate

Identifies residential, commercial and investment property opportunities with developers and partners.

Daniel Clarke
05

Daniel Clarke

Director, Oil & Gas

Oversees energy product supply and trading with a focus on dependable supply chains.

Aisha Karim
06

Aisha Karim

Head of Asset & Fund Management

Drives strategic allocation and disciplined evaluation across asset classes.

Work with SIRB

Ready to createvalue together?

Contact us

Let's start aconversation.

Whether you're a supplier, buyer, developer or investor, tell us about the opportunity and our team will be in touch.

OfficeDubai, United Arab Emirates
HoursSun – Thu · 9:00 – 18:00 GST
I'm interested in

Preview build: messages aren't sent or stored.